Hearing the term, “smile makeover,” a generation ago most likely would have resulted in questions and puzzled looks. However, through the power of both the media and celebrities, today it has become a common household term with over 70% of all inquiries come from people in the 31 to 50 year old age group, according to the American Academy of Cosmetic Dentistry (AACD). While some people seek cosmetic dentistry purely to boost their self-esteem, others pursue it to improve first impressions during business and social interactions, as many studies have revealed that first impressions are the ones that typically last the longest.

The AACD study also revealed other interesting statistics that support why a smile makeover is a wise choice that can yield a life-changing return on your investment — you!

• 99.7% of Americans believe a smile is an important social asset
• 74% feel an unattractive smile can hurt chances for career success
• 50% of all people polled were satisfied with their smile

Another important study recently conducted by Beall Research & Training, Inc., an independent marketing research firm, found that people who have had a smile makeover are viewed by others as more attractive, intelligent, happy, successful in their career, friendly, interesting, kind, wealthy, and appealing to the opposite sex when those polled were shown both “before” and “after” photos. This evidence clearly proves just how important a first impression can be as well as what it can silently communicate about you.