About Dear Doctor's Marketing Solutions Dear Doctor provides innovative and effective marketing solutions for your dental practice to grow and prosper. Below is an overview of each of our marketing strategies. Depending on your practice needs, we can incorporate one or a combination of the these strategies.
Internal/Relationship Marketing
Current patients can be an overlooked resource for driving practice growth. Dear Doctor magazine when used as an internal marketing piece is a powerful way to increase patient referrals. Patients with a better understanding of who you are and what you do will be more apt to refer their friends and family. By providing new patients and recall patients with a copy of the magazine, you are not only introducing them to the office but providing them with valuable information related to their dental health.
Don't underestimate Dear Doctor's "WOW" factor! Patients will recognize you as their doctor on the cover of a magazine and associate your office with the high-qualities and standards set by Dear Doctor.
External/Direct Marketing
Direct Mail is effective at building patient relationships because it is familiar, convenient, interactive and personalized. Dear Doctor can be directly mailed to your existing patients, or distributed throughout the community; offering the opportunity to acquire new patients. New patients can be targeted via zip code, household income level, or any other important demographic data. Each magazine is sealed in a clear poly-bag so regardless of the weather, the magazine will arrive in perfect condition. Optional postcards can be inserted into the poly-bag reinforcing your message or providing special offers.
Dear Doctor's sales consultants will work with each practice to determine the right set of mailing criteria used to get the best results.
Internet/Global Marketing
With the Dear Doctor Digital Library you add the wealth of patient education information and expertise we provide, to your own office website. No longer will patients have to scour the internet or be directed to another doctors website to find what they are looking for. They'll come to your site and the Digital Library to get the latest information from two sources they trust; Their dentist and Dear Doctor - Dentistry & Oral Health.
That's right! Dear Doctor can ADD the largest and most trusted patient education "Digital Library" to your web site. Patients can enter a dental term from the search bar on your website, or search from the "Hot Topics" and/or "Common Concerns" menus found on your personalized landing page. The uses for the Digital Library are immeasurable! Email an article about sedation dentistry to an anxious patient, hand out a write-up about dental implants before referring patients to a periodontist. Use our unbiased content to explain a procedure, or to compare different treatment options... The uses are many. The time is now!
Referral Based Marketing
Specialists can also benefit from Dear Doctor's unique marketing programs. Set your practice apart from other specialists by providing your referring doctors with Dear Doctor magazines customized with your profile. Magazines featuring you as the specialist of choice become your personalized calling card. The referring doctor program is designed to enhance the relationship you already have with your referring doctors and increase patient acceptance by eliminating "new doctor" objections.
Comprehensive Marketing Dear Doctor magazine has the ability to combine several different marketing strategies into one very powerful product. By using a personalized patient education magazine you can build patient loyalty, increase patient to patient referrals and most importantly educate patients about what is available in dentistry today. Internal marketing provides the opportunity to generate additional revenue from existing patients. External marketing uses direct mail to acquire new patient traffic. Dear Doctor's referral based program gives specialty practices a way to set themselves apart from their competition. And by harnessing the power of the internet and the digital library we will keep patients on your website to find all their dental information.
Dear Doctor offers the best of everything... marketing to existing patients, attracting high quality new patients, building doctor to doctor relationships and utilizing internet marketing to accomplish an effective and comprehensive marketing plan.
As you can see, Dear Doctor magazine can be an incredibly powerful product for your practice. If you have any questions, please contact one of our sales consultants at 866-429-8188.
.gif){kind=small}
Current patients can be an overlooked resource for driving practice growth. Dear Doctor magazine when used as an internal marketing piece is a powerful way to increase patient referrals. Patients with a better understanding of who you are and what you do will be more apt to refer their friends and family. By providing new patients and recall patients with a copy of the magazine, you are not only introducing them to the office but providing them with valuable information related to their dental health.
Direct Mail is effective at building patient relationships because it is familiar, convenient, interactive and personalized. Dear Doctor can be directly mailed to your existing patients, or distributed throughout the community; offering the opportunity to acquire new patients. New patients can be targeted via zip code, household income level, or any other important demographic data. Each magazine is sealed in a clear poly-bag so regardless of the weather, the magazine will arrive in perfect condition. Optional postcards can be inserted into the poly-bag reinforcing your message or providing special offers.
With the .jpg){kind=small}
Specialists can also benefit from Dear Doctor's unique marketing programs. Set your practice apart from other specialists by providing your referring doctors with Dear Doctor magazines customized with your profile. Magazines featuring you as the specialist of choice become your personalized calling card. The referring doctor program is designed to enhance the relationship you already have with your referring doctors and increase patient acceptance by eliminating "new doctor" objections.
