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Dr. Mario A. Vilardi is the Publisher of Dear Doctor - Dentistry & Oral Health magazine.
Dear Doctor magazine is a comprehensive marketing tool for dental practices.

Sunday, September 7, 2008
A Radically New and Innovative Approach to the Marketing of Dentistry
Dear Doctor Magazine - Jessica Simpson Cover StoryThe dental profession spends millions of dollars annually on continuing education and new training programs on the latest techniques and treatments in dentistry, but relatively little attention is given to the marketing and business of dentistry. There is a critical need today to:
  • Establish a marketing and business program that enables dentists to "professionally" market their practices in an ethical, high class manner.
  • Establish a marketing and business program that is cost effective and establishes your expertise in your community.
  • Provides you an opportunity to show your work locally and nationally furthering your career as if a national public relations firm represented you.
  • Allow you to be the source of healthcare information in your community providing patients a real opportunity to educate themselves.
  • Allows your patients to partner with you in making their healthcare and treatment decisions for every aspect of dentistry and oral health.
Dear Doctor - Dentistry & Oral Health magazine is just such a tool for general dentists and specialists alike who are serious about practice marketing within a cost-effective business model. Dear Doctor represents a truly innovative approach to dental marketing and promotion through high quality patient education. A new marketing strategy for dentists Dear Doctor's innovative approach addresses this marketing deficiency in dentistry head-on by creating an ideal advertising environment that promotes your practice and enhances your professional image. With your professional profile at the beginning of each magazine (think "location, location, location!"), followed by informative articles by leading clinicians and academicians, your patients will learn what resources are available for their dental needs - and know just where to go to obtain them. Next week we will go into greater depth of how we accomplish these objectives.

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ABOUT DEAR DOCTOR
Dear Doctor - Dentistry & Oral Health is a quarterly publication written by leading dental healthcare professionals, for the education of patients. The primary goal of the magazine is to provide a unique environment for patient education and professional advertising, in all aspects of dentistry. Dear Doctor is written in an easy to understand language, includes topics of interest to the general public and allows patients to make better-informed decisions regarding their dental health, in coordination with your treatment recommendations. Dear Doctor combines patient education with a comprehensive marketing strategy. Tailored for your practice, it enhances your current marketing activities:
  • Internal marketing (to existing patients)
  • External marketing (reaching targeted new patients)
  • Internet marketing (regionally linking your practice to the nationally promoted Dear Doctor Web site)
Learn more

LATEST PRESS
Dear Doctor - The Chicago Tribune
He's got the smile
Go ahead and bare those big, beautiful, white teeth, Mario Lopez. You've just been named 2008 Male Smile of the Year by Dear Doctor - Dentistry & Oral Health magazine! "Is there anyone with a more infectious smile than Mario Lopez?" asked Dear Doctor founder and President Dr. Mario Vilardi, according to a news release obtained by bestweekever.tv.

"As a contestant on 'Dancing with the Stars' and host of ' America's Best Dance Crew,' Mario's dazzling smile and charismatic personality have lit up American homes. It's no surprise that he credits his success to his healthy lifestyle - the two are intrinsically linked."

Welcome to smile-high club, Mario. Enjoy the ride.
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